We help parents and grandparents hold onto the magic before the world tells kids to let it go.
the storytailor effect

"We were laughing about a ninja sandwich and suddenly he’s telling me he’s scared about school. I don’t know how it happened but I’m so glad it did."

– Mom of a 6-year-old
We help teachers and play therapists turn play into the trust that kids carry for life.
the storytailor effect

"One child recently made several characters in a therapy session, changing around many details. But every single time the child checked that their character was "adopted," helping them to explore their own life story."

– The Children's Place, Kansas City